ITB Berlin 2026: What We Learned — and What Comes Next for Hospitality 2026
From 3–5 March 2026, the global travel industry gathered once again at ITB Berlin at Messe Berlin.
This year’s edition felt notably different.
The energy was strong — nearly 97,000 attendees, 5,601 exhibitors from 166 countries, and an estimated €47 billion in business transactions taking place across the exhibition floor. Yet the real takeaway was not scale. It ...
5 Numbers That Will Define Hospitality in 2026
From 3–5 March 2026, the global travel industry will once again gather at ITB Berlin, hosted at Messe Berlin. As the sector’s largest annual meeting point, ITB has traditionally been a stage for announcements, partnerships, and ambitious forecasts. It has long symbolized momentum.
Yet 2026 carries a different undertone. While previous editions were defined by recovery narratives and demand rebounds, ...
