When the Final Whistle Drives the Economy: How Sports Marketing Turns Sport Into Sustainable Growth
For 90 minutes, much of the world will look in the same direction.
Spain and Argentina meet today in New York–New Jersey for the 2026 FIFA World Cup Final, closing the largest edition of the tournament to date: 48 national teams, three host countries and 16 host cities connected through a single global sporting experience.
The match will ...
