AT Security Heritage coming into a Full Digital Activation
Client
AT Security
Services
Website Ui/UX, PPC Marketing, Data Analysis, Social Media, Content & Copywriting
AT Security, a modern provider of security systems for homes and businesses, approached us with a clear goal: to build a digital presence that earns trust and drives leads. Their existing website lacked both performance and clarity, and their online visibility was limited in a highly competitive and credibility-driven market. We responded with a full-scope digital activation. First, we designed a streamlined, conversion-focused website, combining intuitive UI/UX with carefully crafted copywriting to communicate professionalism and reliability. Simultaneously, we laid the foundation for long-term SEO visibility through keyword optimization, metadata structuring, and content hierarchy. To generate immediate traction, we launched a targeted PPC campaign focused on high-intent search queries, while automated email flows helped capture and nurture incoming leads. All activity was backed by custom analytics dashboards, allowing real-time performance tracking and campaign refinement. Within the first quarter, AT Security saw a measurable uplift in qualified inquiries and online engagement—transforming its digital footprint into a reliable lead engine.
Challenge
AT Security, a provider of smart security systems for homes and businesses, faced the challenge of modernizing its digital presence to support business growth. Operating in a highly competitive and trust-sensitive market, the brand needed to communicate reliability while generating qualified leads through its website and online channels.
Solution
We developed a comprehensive digital strategy tailored to AT Security’s objectives. This included a clean, conversion-focused website UI/UX, precise copywriting to convey trust and professionalism, and an SEO foundation targeting local and high-intent searches. We also launched PPC ad campaigns to generate immediate leads, set up email automations for inquiry follow-up, and integrated analytics dashboards to track performance across all acquisition channels.
Strategy
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Step one
Brand Audit & Discovery: A deep dive into AT Security’s existing brand identity, market presence, and heritage, identifying the gaps between perception, performance, and future positioning.
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Step two
Rebranding Narrative & Visual Language: Development of a rebranding concept that respects AT Security’s long-standing presence while introducing a modern, professional visual identity aligned with today's standards in safety and technology.
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Step three
Website UI/UX & Content Architecture: Complete redesign of the website with a new content flow, UI/UX optimization, and a structured sitemap to support conversion, service clarity, and ease of navigation for both B2B and B2C audiences.
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STEP FOUR
SEO Copywriting & Performance Structure: Creation of performance-based SEO content across all service pages, enabling the site to organically rank for relevant queries tied to security solutions, alarm systems, and surveillance services.
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Step five
PPC Ads Setup & Lead Funnels: Deployment of targeted PPC campaigns with location-based targeting, keyword clustering, and lead generation funnels tailored to AT Security’s commercial services.
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Step six
Data Analysis & Optimization: Tracking user behavior, conversion rates, and ad performance across all channels to enable iterative improvements and ensure ROI delivery.
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Step seven
Email Strategy & CRM Integration: Set up of lead capture mechanisms, email nurturing flows, and CRM integration to support remarketing and maintain engagement with incoming prospects.
Results
+4.2x Lead Growth within the first quarter after launch
+160% Website Traffic driven by combined organic and paid strategies
Brand Positioning Realignment resulting in higher trust among professional partners and B2B inquiries
Full Rebranding Rollout across all digital touchpoints, increasing brand recall and consistency
Streamlined Booking & Contact Flow, reducing friction and increasing contact form submissions
Optimized SEO Foundation, with new keywords ranking on Google SERPs for industry-specific searches