Developing Esti Athens’ Content Strategy for Global Reach

Client

Esti Athens

Services

SEO, Content, Consulting

Carpe Diem Santorini is a luxurious, award-winning hotel located in Pyrgos, Santorini’s highest village. Designed for VIPs and honeymooners, this exclusive retreat offers unparalleled privacy and comfort with only ten luxury suites, each featuring private pools and stunning 270-degree views of the island. Renowned for its sophisticated hospitality, Carpe Diem combines personalized butler service, a holistic spa experience, and exquisite dining at the Exaltis restaurant. As Santorini’s first climate-positive hotel, Carpe Diem also commits to sustainable luxury, planting trees and offsetting CO2 for every booking.

Challenge

Esti Athens, a premium brand selling in the Arabic Emirates and Europe, sought to introduce a new brand concept while enhancing its online visibility through SEO and content strategies.

Solution

We created a robust content strategy focused on brand storytelling and audience engagement, paired with SEO optimization to capture high-intent traffic in both regions.

Strategy

Step one

New Brand Concept: Developed a compelling narrative to align with luxury market demands.
Step two

SEO Strategy: Optimized content and product pages to achieve high rankings in both the Arabic Emirates and European markets.
Step three

Content Development: Crafted high-quality, engaging content to resonate with target audiences and drive organic growth.