Enhancing Epica Revenue & Branding
Client
Epica
Services
SEO, Copywriting, Consulting, PPC Marketing, Data Analysis, Social Media, Content Marketing
Epica is renowned for its exquisite handcrafted Italian leather journals and photo albums, crafted in Florence with the utmost care and precision. Since 2001, Epica has been dedicated to creating timeless pieces that cater to passionate writers, artists, and those seeking personalized luxury gifts. With a commitment to quality and customization, Epica offers a diverse range of products that blend traditional craftsmanship with modern needs, ensuring each piece is as unique as its owner.
Challenge
Epica.com, a distinguished B2B e-commerce brand, aimed to amplify its global sales, with a particular focus on the U.S. market for its luxury leather journals. The primary challenge was to enhance visibility and attract targeted traffic that converts.
Solution
Our strategy encompassed a holistic digital approach, integrating advanced SEO, strategic PPC marketing, data-driven insights, and dynamic social media engagement to position Epica as a leader in the niche.
Strategy
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Step one
Data Analysis: Leveraged in-depth data analysis to refine audience targeting, maximizing ROI across all digital channels.
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Step two
SEO Optimization: Enhanced keyword strategy and on-page SEO to boost search engine rankings, targeting high-intent queries for leather journals.
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Step three
PPC Marketing: Launched data-driven PPC campaigns to capture immediate demand, optimizing for conversion and cost-efficiency.
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Step four
Social Media Strategy: Developed engaging content that resonated with Epica’s audience, driving both brand loyalty and direct sales.
Results
This comprehensive approach significantly boosted Epica’s global sales, establishing a strong foothold in the U.S. market while enhancing brand recognition worldwide.
+100% increase in total revenue (YoY, driven by full-funnel optimization)
+92% growth in returning customer rate (through loyalty & email marketing)
+48% increase in average order value (via upsell, bundling, and gift personalization)
–36% reduction in cart abandonment (through optimized checkout & flows)
+63% uplift in organic traffic (content-driven SEO and journal-related keywords)
+120% increase in international orders (via global ads and currency localization)
+41% improvement in sitewide conversion rate (mobile UX, page speed, CRO)
+67% increase in customer reviews & UGC (from post-purchase email flows)