Expanding Epica Global Reach in Leather Journals
Client
Epica.com
Services
SEO, Copywriting, Consulting, PPC marketing, data analysis, Social media, Content marketing
Epica is renowned for its exquisite handcrafted Italian leather journals and photo albums, crafted in Florence with the utmost care and precision. Since 2001, Epica has been dedicated to creating timeless pieces that cater to passionate writers, artists, and those seeking personalized luxury gifts. With a commitment to quality and customization, Epica offers a diverse range of products that blend traditional craftsmanship with modern needs, ensuring each piece is as unique as its owner.
Challenge
Epica.com, a distinguished B2B e-commerce brand, aimed to amplify its global sales, with a particular focus on the U.S. market for its luxury leather journals. The primary challenge was to enhance visibility and attract targeted traffic that converts.
Solution
Our strategy encompassed a holistic digital approach, integrating advanced SEO, strategic PPC marketing, data-driven insights, and dynamic social media engagement to position Epica as a leader in the niche.
Strategy
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Step one
Data Analysis: Leveraged in-depth data analysis to refine audience targeting, maximizing ROI across all digital channels.
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Step two
SEO Optimization: Enhanced keyword strategy and on-page SEO to boost search engine rankings, targeting high-intent queries for leather journals.
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Step three
PPC Marketing: Launched data-driven PPC campaigns to capture immediate demand, optimizing for conversion and cost-efficiency.
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Step four
Social Media Strategy: Developed engaging content that resonated with Epica’s audience, driving both brand loyalty and direct sales.
Assets
Results
This comprehensive approach significantly boosted Epica’s global sales, establishing a strong foothold in the U.S. market while enhancing brand recognition worldwide.