Elevating Heaven Hotel with an Omnichannel Strategy
Client
Heavel Hotel
Services
PPC Marketing, Data Analysis, Social Media, Content, Consulting
Located near Thessaloniki, Heaven Hotel combines modern luxury with serene surroundings, offering guests a tranquil escape with premium amenities. Known for its refined hospitality, it now also serves as a preferred destination for both leisure and business travelers.
Challenge
Heaven Hotel sought to redefine its brand image and luxury positioning, enhance its digital presence, and implement a more efficient booking process.
Solution
We executed a full-scale omnichannel strategy, including brand redevelopment, website overhaul, luxury-focused social media, and consulting on pricing models, booking engines, and targeting.
Strategy
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Step one
Brand Refresh: Revamped the brand identity to reflect a more luxurious image.
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Step two
Website Overhaul: Created a user-friendly, visually appealing website to streamline the booking experience.
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Step three
Social Media Concept: Developed a high-end, cohesive social media strategy to engage new audiences.
Results
This holistic approach successfully repositioned Heaven Hotel as a luxury destination, driving increased bookings and elevating brand prestige.
+110% increase in direct bookings (reducing dependency on OTAs)
+48% uplift in website conversion rate (improved UX and mobile responsiveness)
–28% reduction in cost-per-booking acquisition (CPA) (via paid search, social, targeted display)
+65% increase in email-driven bookings (through segmented email flows and personalization)
+52% growth in repeat guest rate (via loyalty and CRM automation)
+72% increase in brand‑organic traffic (content marketing and SEO optimized for hotel‑related searches)
+38% uplift in average booking value (upsell of packages, room upgrades, add-ons)
+45% increase in social media ad recall & engagement (story-driven campaigns across Instagram, Facebook, LinkedIn)