Elevating Carpe Diem Santorini's
Direct Bookings

Client

Carpe Diem Santorini

Services

PPC marketing, data analysis, Social media, Content

Carpe Diem Santorini is a luxurious, award-winning hotel located in Pyrgos, Santorini’s highest village. Designed for VIPs and honeymooners, this exclusive retreat offers unparalleled privacy and comfort with only ten luxury suites, each featuring private pools and stunning 270-degree views of the island. Renowned for its sophisticated hospitality, Carpe Diem combines personalized butler service, a holistic spa experience, and exquisite dining at the Exaltis restaurant. As Santorini’s first climate-positive hotel, Carpe Diem also commits to sustainable luxury, planting trees and offsetting CO2 for every booking.

Challenge

Carpe Diem Santorini, a luxury hospitality brand, faced the challenge of increasing direct bookings through its website amidst a highly competitive market. Their goal was to reduce dependency on third-party platforms and enhance the user experience on their site.

Solution

We developed a tailored digital marketing strategy that included refined SEO tactics, targeted PPC campaigns, and engaging social media marketing. Our approach focused on attracting the right audience with precision and elevating brand visibility across relevant channels.

Strategy

Step one

SEO Optimization: Implemented advanced SEO techniques to improve organic search visibility and drive qualified traffic directly to the website.
Step two

PPC Campaigns: Designed and managed high-impact PPC campaigns to capture immediate booking opportunities and improve return on ad spend (ROAS).
Step three

Social Media Engagement: Crafted compelling social media content to build a community around the brand, encouraging direct interactions and bookings.